JUNE 12: Chief Minister Omar Abdullah addressed members of the Travel Agents Association of India (TAAI) at the “Rally for the Valley” event held in Srinagar, underscoring his administration’s continued commitment to strengthening Jammu and Kashmir’s position as a premier travel destination.
The event brought together key stakeholders from India’s travel and tourism industry, with the aim of promoting J&K’s natural beauty, rich cultural heritage, and unique travel experiences. Addressing the gathering, the Chief Minister highlighted the transformative role tourism plays in the region’s economic and social development.
Omar Abdullah expressed his gratitude to TAAI for organizing the event in Srinagar, noting that such initiatives significantly contribute to rebuilding confidence in the tourism sector and showcasing the peaceful environment prevailing in the Valley. He emphasized that his government is actively working to enhance infrastructure, improve safety, and expand hospitality services to ensure that tourists have a seamless and memorable experience.
During his address, the CM also mentioned ongoing and upcoming projects focused on modernizing transport facilities, developing lesser-known tourist destinations, and facilitating ease of travel for domestic and international visitors. He stressed the need for sustainable tourism practices and urged the industry to collaborate in preserving the ecological and cultural integrity of the region.
Participants from across the country appreciated the state’s efforts in making tourism a central pillar of development. Several travel agents expressed renewed interest in promoting J&K in their respective markets, citing improved ground conditions and government support.
Omar Abdullah reiterated that tourism in Jammu and Kashmir is more than just an economic activity; it is a bridge that connects people and fosters understanding. His government, he assured, remains fully committed to making J&K one of the most visitor-friendly regions in India.
The event concluded with discussions on potential partnerships, marketing strategies, and capacity-building for local tourism service providers, all aimed at rejuvenating tourism in the region.
 at the “Rally for the Valley” event held in Srinagar){kind=link}