 Campaign under the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan){kind=link}
JUNE 16: A vibrant and impactful launch marked the beginning of the Mega Information, Education, and Communication (IEC) Campaign under the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan (DAJGUA) at the historic Dak Bungalow in Baramulla. This initiative signals the onset of a 15-day intensive outreach drive aimed at empowering tribal communities through awareness, engagement, and the delivery of essential services.
The launch event brought together local leaders, administrative officials, community representatives, and stakeholders, setting a powerful tone for the campaign. With cultural vibrancy and a strong sense of purpose, the gathering reflected the commitment of the government to address the needs and aspirations of tribal populations.
Under the umbrella of DAJGUA, this campaign is envisioned as a vehicle for socio-economic transformation in tribal villages. Over the next two weeks, the program will span a range of activities designed to enhance awareness on government schemes, promote education and health services, and strengthen community participation in grassroots governance.
Special focus will be given to making public services more accessible to tribal citizens. From health camps and enrolment drives to awareness workshops and financial inclusion efforts, the campaign will act as a bridge between communities and service providers.
Field-level teams will reach remote tribal hamlets with mobile information units, IEC materials, and interactive sessions to ensure that no household remains uninformed or underserved. Special attention is being paid to educating tribal youth and women about skill development, livelihood opportunities, and their rights under various welfare programs.
The launch at Baramulla stands not only as a ceremonial beginning but also as a symbol of the renewed focus on inclusive development and the spirit of participatory governance. As the campaign unfolds, it promises to create a deeper connection between tribal communities and the state machinery—ensuring that the voices from the grassroots are heard and addressed meaningfully.
The 15-day outreach will culminate with impact assessments and the consolidation of feedback from the ground, which will help shape future interventions for tribal welfare. The Mega IEC Campaign under DAJGUA thus represents more than a government initiative—it is a movement toward equity, empowerment, and holistic progress for tribal India.