OCT 15:Advisor to the Lieutenant Governor, Nasir Aslam Wani, led the Jammu and Kashmir delegation at the Tourism Ministers’ Conference held in Udaipur, where he highlighted the Union Territory’s immense potential as an all-season tourist destination. The conference, which brought together tourism leaders and policymakers from across India, served as a vital platform for sharing innovative ideas and best practices in promoting sustainable and inclusive tourism.
During his address, Advisor Wani emphasized Jammu and Kashmir’s diverse tourism offerings, ranging from the snow-covered slopes of Gulmarg and the serene meadows of Sonmarg to the unexplored beauty of Gurez Valley. He also shed light on the region’s rich pilgrimage circuits, including the revered shrines of Amarnath and Vaishno Devi, which draw millions of devotees every year.
Highlighting the government’s commitment to expanding adventure, heritage, and wellness tourism, Wani noted that J&K is rapidly emerging as a hub for eco-friendly travel experiences. The administration is focusing on infrastructure development, digital promotion, and community-based tourism models to ensure that tourism growth aligns with sustainability and local empowerment.
Advisor Wani further underlined the significance of cultural heritage and handicrafts in promoting a holistic travel experience. He invited investors and travel operators to explore new opportunities in the Union Territory, assuring them of the government’s support in facilitating tourism-related ventures.
The J&K pavilion at the conference attracted significant attention, showcasing captivating visuals of the region’s landscapes, adventure trails, and wellness retreats. Delegates appreciated J&K’s renewed focus on balanced tourism growth that combines natural beauty with spiritual and cultural richness.
The participation of Jammu and Kashmir at the Udaipur Tourism Ministers’ Conference reaffirmed its position as one of India’s most promising destinations, ready to welcome travelers throughout the year with its unmatched diversity, hospitality, and scenic charm.
