MAY 29: In the wake of the tragic Pahalgam attack, tourism stakeholders in Gulmarg have stepped forward to express both solidarity and resilience. Delegations representing the local tourist trade met with officials and expressed heartfelt condolences to the families of the victims. The gesture underscores the unity and compassion that remain core to Kashmir’s identity, even in times of adversity.
During the meeting, representatives from hotels, travel agencies, local guides, and shopkeepers joined together in a show of support for those affected by the incident. They collectively condemned the act of violence and conveyed that such isolated incidents will not deter their long-standing tradition of welcoming guests with open arms.
“The tragedy has deeply saddened us all, but it has also strengthened our resolve,” said one local hotel owner. “We want every visitor to know that Kashmir remains a safe, welcoming, and beautiful destination.”
The delegations also reaffirmed their full commitment to ensuring a safe, enriching, and peaceful experience for tourists visiting the region. From offering enhanced safety protocols to improving hospitality services, stakeholders vowed to uphold the highest standards to reassure travelers and reinforce the valley’s standing as a preferred tourist destination.
In an emotional yet hopeful tone, many speakers emphasized that the spirit of Kashmir is defined by its warmth, resilience, and unity. They stressed that while acts of violence can cause temporary setbacks, the collective strength of the people and their unwavering hospitality will continue to shine through.
The event served not only as a platform for expressing solidarity but also as a reaffirmation of Gulmarg’s readiness to receive tourists with care and enthusiasm. Delegation members welcomed current and future visitors, pledging that they will go the extra mile to ensure every guest feels secure and valued.
Officials in attendance praised the determination of the local trade community and highlighted the critical role tourism plays in the region’s economic and cultural fabric. They also echoed the message of resilience and encouraged tourists to continue exploring Kashmir’s beauty.
This unified response from Gulmarg’s tourism sector reflects not only support for the victims but also a broader commitment to promoting peace, trust, and healing through the power of travel and connection.
