June 15, 2025 – In a vibrant display of commitment to sports and tourism, Minister Satish Sharma, along with officials from the J&K Sports Council, flagged off the much-awaited “Pedal for Peace” cyclothon today in the heart of Srinagar. The ride began at the scenic Police Golf Course and wound its way to the Football Turf at TRC, bringing together hundreds of enthusiastic cyclists—all in support of peace, youth empowerment, and the promotion of the region’s natural beauty x.com+6facebook.com+6x.com+6.
Speaking at the event, Minister Sharma emphasized the drive’s dual purpose: fostering physical fitness among youth and reinforcing Srinagar’s image as a safe, serene destination for sports tourism. He highlighted that overwhelming response from young participants led to a pause on new registrations—a clear signal of growing enthusiasm for such events in the region .
Dubbed a message of unity, peace, and a drug-free lifestyle, the cyclothon aligns perfectly with the region’s emerging sports and tourism vision. Minister Sharma urged the youth to adopt healthy habits and “steer away from drugs and mobile addiction,” reinforcing that fitness contributes not only to personal health but also to societal harmony .
The event was part of a larger campaign by the J&K government to channel youth energy into constructive, community-centric initiatives. Supported by local authorities and civil society partners, it was designed to highlight the potential of sports tourism in Kashmir—where stunning mountain backdrops welcome both athletes and adventure seekers alike.
One local participant, speaking on camera, exclaimed: “Pedaling through Srinagar’s landscapes with friends has been an incredible experience. These events make us proud and hopeful for our future.”
Beyond recreational value, the cyclothon also serves strategic goals: promoting peace and brotherhood, engaging youth in empowering activities, and showcasing J&K’s readiness to host similar events—from adventure races to marathons—enhancing its credentials as a destination of choice for active tourists.
Event organizers announced plans to make the cyclothon an annual feature, aiming to expand participation in rural hubs and include categories for women, senior citizens, and differently-abled adventurers in future editions. Minister Sharma underscored the government’s sustained resolve to deliver more such engaging initiatives across the Union Territory.
As bicycles rolled through Srinagar today, the message was clear: J&K is cycling towards a peaceful, healthy, and tourism-rich future—on the wheels of unity and courage.
